Business IdeasMaruti posts 48% growth
Maruti Suzuki India Limited, the passenger car leader in the domestic market has posted 48 per cent growth in its sales in Orissa during the April-August period of 2009-10 compared to the same period of the previous fiscal.
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Maruti Suzuki has 52 per cent market share in the passenger car segment in Orissa and sold 3,700 cars across all its models in the state during April-August this year as against 2,500 units in the same period of 2008.
The company"s high growth in sales in Orissa can be attributed to its focus on the rural market apart from government and corporate sectors, said Rohit Kohli, area manager (Orissa), Maruti Suzuki India Limited.
The car maker has been growing by over 20 per cent in the past two years in the Orissa market. In August this year, Maruti Suzuki"s sales in the state surged by 64 per cent compared to its pan-India growth of 29.3 per cent for the same month, Kohli told Business Standard.
“The company"s growth was mainly driven by Alto and Wagon-R, its two popular models. Moreover, new models like A-Star, Ritz & New Estilo have also received a good response from the customers in Orissa”, said Kohli.
While sales of Alto, an A2 segment car grew by 28 per cent during the April-August period of this fiscal, Wagon-R has been clocking a year-on-year growth of 28 per cent.
Similarly, in the A2+ segment, Swift recorded a growth of seven per cent in the Orissa market in the April-August period. In the A3 segment, the Siwft Dzire continued to rule with 119 per cent growth in sales.
The SX4 model posted a growth of 22 per cent in the April-August period while the traditional Omni has been posting a year-on-year growth of 25 per cent.